Orde

 Tata Dissertation

Group Tata Motor

pg. one particular of 70

Tata Motors Limited (TML)

Team Project

C562 – Developing Strategic Capabilities

November 24th 08 – Feb . 29th 2009

Indiana University or college – Kelley School of Business

Associates:

Krishna Tavvala

Matthew Brinker

Peter Eshelman

Andrew Matuszak

Rahul Shankar

C562 Expanding Strategic Capabilities– Team Project: TATA MOTOR LIMITED Krishna Tavvala, Matthew Brinker, Peter Eshelman, Claire Matuszak, Rahul Shankar

Crew Tata Motor

pg. a couple of of seventy

TABLE OF CONTENTS

STRUKTUR MOTORS PRIMARY IDEOLOGY........................................................................................... 5 TML's BIG, HAIRY, AUDACIOUS GOALS (BHAGs).............................................................. 7 TML's PROMINENT STRATEGIC BUSINESS UNITS (SBUs)................................................ 8 PROJECT SBU............................................................................................................................. 15 TATA ENGINES LIMITED......................................................................................................... 14 FINANCIAL FUNCTIONALITY.................................................................................................. 11 COMPETITIVE ANALYSIS....................................................................................................... 15 A New Playing Field................................................................................................................ of sixteen Marquee Brands....................................................................................................................... 17 Total Competition................................................................................................................. 18 Other New Entrants................................................................................................................. 19 Supplier Associations............................................................................................................. 20 Proper Alliances.................................................................................................................... 20 BRUTAL FACTS......................................................................................................................... 21 KEY COMPETENCES.............................................................................................................. twenty four Corporate Governance, Management & Human Resources................................................. 24 Research & Development......................................................................................................... 25 Purchasing & Supplier Contact............................................................................................ 26 Making......................................................................................................................... 26 Division Process................................................................................................................. twenty seven Social & Environmental Endeavours......................................................................................... 28 Information Technology.......................................................................................................... 29 Manufacturer Image & Marketing...................................................................................................... 35 DEFICIENCIES............................................................................................................................ 23 Government & Public Relations Effect............................................................................. 31 FOX OR HEDGEHOG?............................................................................................................... 32 BUYER...