Pepsi Project Statement

 Pepsi Project Report Dissertation

A SUMMER SCHOOLING PROJECT REPORT ON

" ANALYSIS OF ANTI PEPSI BEHAVIOUR OF

RETAIL OUTLETS”

SUBMITED TOWARDS PARTIAL FULFILMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY-

PRADEEP PANKAJ SINGH

PGDM(2008-10)

ENROLMENT NO-2029742128.

FACULTY GUIDE INDUSTRY GUIDE MISTER. VISHAL AGGARWAL MR. RAVEND BIJLANI AFFILIATE PROFESSOR C. E. SHUKLA SALES BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA

LIMITED, LUCKNOW,

[pic]

BLS COMPANY OF MANAGING

Opposite Mohan Meakin Manufacturing plant,

Mohan Nagar, Ghaziabad.

PREFACE

The PGDM programme is well structured and integrated course of business research. The main goal of sensible training at PGDM level is to develop skill in student by simply supplement for the theoretical study of organization management in general. Industrial training helps to gain real life information about the industrial environment and business practices. The PGDM programme provides student with a primary knowledge of business and organizational functions and activities, and also an experience of strategic thinking of management.

In every specialist course, training is an important factor. Professors give us theoretical familiarity with various subject matter in the college or university but we are practically revealed of these kinds of subjects once we get the learning the organization. It is just the training through which I come to know that what a market is and how it works. I will learn about several departmental operations being performed in the industry, which in turn would, in exchange, help me in the future when I can enter the practical field.

Training can be an integral part of PGDM and each each student must undergo ideal to start for two months in a company and then prepare a project report about the same after the completion of training.

During this whole schooling I got a whole lot of experience and reached know about the management procedures in actual that just how it is different from those of theoretical understanding and the practically in the true to life.

In today's globalize community, where cutthroat competition can be prevailing in the market, theoretical know-how is not sufficient. Next to this one must have practical knowledge, which will help a person in his/her carrier activities and it is authentic that " Experience is the best teacher”.

ACKNOWLEDGEMENT

With immense delight, I would like to present this job report intended for Pepsico Loge India Limited. It has been a great enriching experience for me to undergo my summer training at PEPSI, which in turn would not include possible with no goodwill and support of the people around. As a scholar of BLSIM I would like to convey my sincere thanks as well all those who also helped me during my practical schooling programme.

Words are insufficient to show my honor toward Mister. Ravend Bijlani, the Customer Business of Shukla Sales, Lucknow, Mr. Vishal Aggarwal Job Guide and Mr. Kuldeep Kaul (Marketing Head of Department Of BLSIM)

My own heartfelt thanks go to most who helped me to gain knowledge about the actual operating and the operations involved in numerous departments.

Nevertheless , I recognize the sole responsibility for any feasible error of omission and would be extremely grateful towards the readers on this project statement if they will bring this sort of mistakes to my detect.

Thanking You

Pradeep Pankaj Singh

Registration No . 2029742128

DECLARATION

My spouse and i, Pradeep Pankaj Singh, do hereby file that the summertime internship job report submitted by me for the partial...