Kenzo: SWOT Aanalysis

 Kenzo: SWOT Aanalysis Essay

Fashion Marketing

Kenzo: SWOT Analysis

Younghae Jo


1 . Kenzo is considered being a high-end company because most interviewers who had been interviewed simply by Michael Korchia, responded its image as being a high-priced ready-to-wear brand. In other words, Kenzo is doing well in promoting their brand and its image. In addition to that, " We do not basically sell goods, we sell a brand concept" is a motto for Kenzo

2 . To be specific about their ad strategy, they will currently attempted to accelerate the concentration on the core business by building an autonomous identity for their manufacturer.

3. French-based with Japan cultural makes the brand interesting and allowing for customers to trust the quality and sensitive design and style.


1 . Patterns and silhouettes of garments may seem as well young for females who happen to be in between time of 31 and 40 because the majority of them would be moms or profession women. I'm pretty sure that they wouldn't when you go to school affairs or function places with short skirts and sporty sweat shirts with wild habits on them. Therefore , Kenzo's selling price and design and style don't meet for its target market.

Weaknesses to Strengths

1 . Since the majority of Kenzo's womenswear fit better for younger customers than its target market, I think reducing its value can boost brand loyalty for younger customers and eventually get a economical benefit from it.


1 . Advertising their French and Japanese " haute couture" so that it can easily emphasize its uniqueness.


1 . Or customers' basic fashion sense and Kenzo's manufacturer image(" haute couture" ) may be frightening its marketing strategy.

2 . Kenzo's target audience is mostly between ages of 30 and 40.

Threats to Opportunities

1 . Kenzo used be a exceptional brand, but recently altered their opportunity, and in various countries they can be becoming a significant brand. Put simply, not many persons prefer Kenzo's style. However , Kenzo is willing to maintain steadily its originality, which will challenge these people...