Hotel Marketing Strategy

 Hotel Marketing Plan Composition

1 ) Executive Synopsis


ervices are everywhere, whether it is travel to a travel and leisure destination, a visit a doctor, a hotel service, a meal at each of our favourite cafe, or a day at school. Solutions constitute over 50% of GDP in low cash flow countries as their economies continue to develop, the importance of services in the economy continues to grow. Especially the economy resort sector is the fastest developing market in global travelling. Hotel businesses vary in proportion, function, and cost. " new world " Hotel is one of the most impressive business hotel in HCM city, easily located in the city center and seven kms from Tan Son Nhat international airport. New World Hotel happen to be five-star motel that have established a popularity for superiority and are recognize for providing quality and value. The hotel features 533 luxurious rooms and suites providing the perfect atmosphere for the two work and relaxation. The five-star motel hosts two restaurants appealing you to enjoy Chinese cuisine or intercontinental high-class buffets. 2 . Current Marketing Scenario

2 . 1 . Market Synopsis

Vietnam's overall economy has grown amazingly, expanding in an average rate of 7. five per cent per annum over the past decade. Completely, foreign buyers registered capital of practically US$18. six billion, when the actual disbanded capital arrived at $11 billion dollars. The World Lender recently ranked Vietnam at 78th in its " Performing Ranking 2011” project since June 2010. As a result of the rapid economic growth of Vietnam which is making Vietnam being highly potential market for all the foreign shareholders, therefore in relation to travelling in both home and foreign markets plus the level of space business seems to be increasing quickly. Besides, there has been a period of high activity in the area of conferencing and business wedding caterers with neighborhood companies choosing to conduct meetings and seminars automatically premises. Rise in group reservations, in coming visistors and day utilization of conference services is for the the increase. 2 . 2 . Market Needs

New World Hotel can be described as five-star hotel comprising 533 luxuty bedrooms and bedrooms, specialing in servicing business and corporate customers. Their important client are contracted corporate and business clients from both international and household markets. New World Hotel is not just the ideal relaxing place to get leisure surfers to this ancient city. Business travelers are welcomed with extensive convention and event facilities that include all the newest technological resources. As many as 533 guests may be accommodated in comfort and extravagance, enjoying trendy and functional meeting rooms alongside the superior amusement facilities and fine eating that make New World one of the most desired hotels in HCM Metropolis. 2 . 3. Market Trends

Market trends can be categorized as comes after: Corporate Travel around and Local Organization Trends •Corporate Travel

Due to various issues, there has been a drop in corporate friends visiting the city. In September 2012 alone, only 460, 238 travelers visited Vietnam, a decrease of 13. several percent against August. Even though the level of company room organization appears to be raising again, it has had a significant affect about last year's result and consequent projections for the future. •Local Business Trends

There has been a period of low activity in regards to conferencing and business providing with community companies. Nevertheless nowadays various international companies and company divisions decide on a hotel for his or her conference and meeting location. Therefore group bookings, newly arriving visitors and day use of conference establishments is within the increase. installment payments on your 4. Industry Growth

Vietnam is one of the most popular tourist destinations in the Asia-Pacific region as well as its tourism industry has been growing unprecedentedly within the last few years. Last year, despite the global recession, the travel and tourism market is believed to have led 13. 1% of the GROSS DOMESTIC PRODUCT to the Thai economy. Like a source and destination industry, the...