Consumer Actions

 Consumer Conduct Essay

CONSUMER BEHAVIOR OF MOTORCYCLE POTENTIAL BUYERS

(A RELATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED)

Thesis for the award of Doctor of Idea in

The Division of Business Administration

Beneath the Supervision of Submitted by simply

Prof(Dr. ) GP Sharma Ghanshyam Saini Department of Business Administration MBA, Meters. Phil, UGC NET Govt. R. R College, Alwar (Raj. )

Desk of Contents

Fuzy i

Acknowledgements 3

Statement of Assertion iv

Table of Contents sixth is v

List of Tables xiv

List of Figures xvi

Phase One

Introduction

1 . 1 Background

1 . a couple of Historical point of view of full marketing supervision in India 1 . a few Role of management in marketing

1 . some Marketing explanation in broad sense

1 ) 5 That means and definition of marketing environment

1 . 6 Scope of marketing

1 . several Consumer Behavior

1 . almost eight Meaning and definitions of consumer behavior

1 . 9 Consumer Shopping for Decision Process

1 . 10 characteristic of buyer manners

1 . 11 Main applications of consumer behavior:

1 . 12 Good consumer safety

1 . 13 factors that affect the customer behavior

1 ) 14 Two wheeler auto mobiles intro

1 . 15Introduction of Hero Honda Motor bike

1 . of sixteen Introduction of Bajaj Automobile Limited

Chapter two

Review of literary works

Chapter three

Exploration methodology

3. 1 meanings of research

3. 2 objectives in the research

3. 3 importance of the research

3. some research strategies and analysis methodology

three or more. 5 Applying Marketing Analysis

3. six type of study

3. 7 step in analysis process

a few. 8 exploration methodology in the thesis

several. 8. one particular Reason to find the topic

three or more. 8. two Conceptualization

(a)Information investigation

(b)Formulation of speculation

(c) Sampling Style

(d) Designing the questionnaire

3. eight. 3 Actualization (execution of research design)

(a) Collection of info

(b) Croping and editing, coding and classification

Phase four

Account of picked companies

4. 1 profile of Hero Honda ltd.

four. 2 profile of Bajaj Auto Ltd.

Chapter five

elements affecting customer behavior

5. you Conceptual Structure

5. 2 Stages of consumer getting of a product.

5. three or more Personal elements effecting consumer behavior. 5. 4 Psychological Factor

five. 5 Social Factor

five. 6 Cultural Factor

five. 7 other factors

CHAPTER SIX

Comparative evaluation of main character Honda & Bajaj auto ltd.

6. 1 Side by side comparisons between Hero Honda and Bajaj vehicle ltd.

6th. 2 Query analysis and interpretation

CHAPTER SEVERAL

Summary of Findings suggestions and Findings

7. one particular Findings

7. 2 ideas for Hero Motocicleta crop

7. three or more suggestions for Bajaj Auto Limited.

several. 4 some common suggesations for the two company

7. 5 a conclusion

Bibliography 209

Appendices 230

Appendix one particular Letter of Informed Agreement 231

Appendix two Sample Backup of Sponsorship Survey

Questionnaire 234

Appendix 3 Pattern Matrix to get EFA 1 239

Appendix 5 Structure Matrix for EFA 2 241

Appendix 5 Design Matrix intended for EFA a couple of 243

Appendix 6 Structure Matrix for EFA 2 245

Appendix 7 Discriminant Validity Stand 247

Appendix almost 8 Details of Conference for Research

Display and Popularity Letter two hundred fifty

xiii

List of Tables

Table 1 ) 0 Meanings of Crucial Constructs 13

Desk 4. zero Major Results of Relevant Consumer-Based Sponsorship Studies 77

Table some. 1 Examine Hypotheses 94

Desk 5. 0 Constructs and Measures 1 105

Table a few. 1 Constructs and Steps 2 108

Table 5. a couple of Constructs and...

Bibliography: Figure 3. two A Manifestation of Acceleration and Thompson's (2000)

Conceptual Unit 69

Figure 3. 3 A Representation of Meenaghan's (2001) Model of

Sponsorship Results 69

Figure several. 4 A Representation of Grohs ou al. is (2004) Sponsorship

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