Cincinnati Tiergarten

 Cincinnati Tiergarten Essay

Case Evaluation 1: Cincinnati oh. Zoo

IBM Global Centre for Better Analytics

Company Background

The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Tiergarten for Children in accordance to Parent's Magazine. Each year, more than 1 ) 3 , 000, 000 people go to its 71-acre site, which is home to more than 500 animal and 3, 000 plant species.

Although the Tiergarten is a non-profit organization and is partially subsidized by Edinburgh County, more than two thirds of its $26 million total annual budget is generated through its own fund-collecting efforts.

Cincinnati Zoo takes pride in the fact that this has the cheapest public subsidy of virtually any zoo in Ohio and generates a lot more than two thirds of its $26 million annual budget through its own fundraising efforts. In challenging economical conditions, the Zoo wished to reduce their reliance about subsidies even more by elevating visitor attendance and income from second sources including membership, food and retail outlets. This would protect the Zoo's future and allow it to continue its pioneering work in preservation, preservation and research.

Presently, Cincinnati Tiergarten makes use of several separate heritage point-of-sale systems with a sole platform to supply data on all entry, membership, price tag and meals service sales. To keep an eye on the number of guests in certain areas, the zoo staff members help to make their rounds to observe.

You may have been appointed by Cincinnati Zoo to supply them an answer that will permit them obtain their business objectives.

Business Objectives

п‚•пЂ Increase attendance and revenues by simply enhancing the client experience for each and every visitor п‚•пЂ Boost sales to get food and retail outlets through more effective marketing and promotions п‚•пЂ Optimize labor costs by getting a better knowledge of demand patterns throughout the year п‚•пЂ Maximize the staff by figuring out areas of the park which might be in need of even more staff


1 . What are the problems while using existing system of the Cincinnati Zoo?...